San Francisco – Sarah Jessica Parker has lost her fashion cache with Gap Inc. The U.S. clothier said it was dropping the star of its current and ubiquitous I Enjoy Being a Girl television advertising campaign and buying out her contract.
Parker who turns 40 Friday and is best known for her role as the Manolo Blahnik shoe-crazed Carrie Bradshaw on the HBO comedy, Sex and the City, was ousted after less than one year of a multi-year contract. She signed a three-year $38 million deal with the San Francisco-based retailer in mid-2004 and has only appeared in ads for the company since the 2004 holiday season.
“While Gap will always seek partnerships with celebrities, musicians and rising stars, we don’t have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica,” Gap said in a statement Monday, stopping short of calling the ad campaign a failure. One such rising star slated to appear in the upcoming summer white denim promotion for Gap is 17-year-old Grammy-nominated British singer Joss Stone.
Although Gap would not say its Parker ad campaign was less than successful, the same can not be said for stock market pundits…